By Lisa R. Melsted

As the 2014 holiday shopping season ended, the hottest trend for retailers was not a “Frozen” doll, the latest HDTVs or even a fashionable luxury item. The biggest trend in retail was, in fact, something most consumers aren’t even aware of. Known as “omnichannel,” it’s a new approach to retailing that is transforming the way that retailers do business.

http://www.forbes.com/sites/samsungbusiness/2015/02/09/retailers-turn-to-omnichannel-strategies-to-remain-competitive/